Sunday, November 23, 2008

Cyber PR 2008 Holiday Fundraiser

The Holiday Season is upon us and Ariel Publicity/Cyber PR are thrilled to announce our
First Annual CYBER PR 2008 Holiday Fundraiser

1. You ask your fans to make a difference (it's tax-deductible for them).

2. We reward you with a free PR Campaign and gifts to help you get ahead in the music business.

3. We all make a difference together!

As our way of celebrating the holiday season, we want to work with you to raise money for musicians in need, and contribute to the future of creativity and music.

Soon, I will be launching a full PR campaign announcing our CYBER PR 2008 Holiday Fundraiser featuring every artist that is participating. If you have holiday music recorded I will promote in exchange for your participation in the drive.

This is an opportunity for you to get extra publicity from us by simply participating in the CYBER PR 2008 Holiday Fundraiser.

Here's how it works:

1. You send out your e-mail newsletter (or a series of newsletters) to all of your fans and friends wishing them a happy holiday and requesting that they make a donation to any charity of your choice (I have supplied a list of 5 musician-oriented charities to consider).

2. Your fans e-mail you their proof of contribution email or a screen shot that they donated.

3. You report it back to us to qualify for complimentary prizes that will help you grow in 2009.

Donation Levels:

Silver Tinsel - $75 to $250
Raise between $75 to $250, I will send you a copy of my brand-new Sound Advice DVD featuring Derek Sivers – 82 minutes of our best marketing and PR tips.

Sparkly Lights - $250 to $500
Raise between $250 to $500 I will send you my “Music Success In 9 Weeks” book and a the Sound Advice DVD, plus you will get full access to my closed private online Mastermind website for life.

Shining Star - $1,000 to $2,500
Raise between $1,000 to $2,500 I will give you my Musicians Web 2.0 Boot Camp, plus the “Music Success In 9 Weeks” book, the Sound Advice DVD, and the private online Mastermind website and an invitation to attend one of our digital press conferences where you can get exposure to bloggers podcasters, Internet radio stations and new media makers. Our digital press conferences take place several times a year in New York City.

Holiday Angel - $2,500+
Raise $2,500 or more and I will give you everything above plus a complimentary full Cyber PR Headliner Campaign: Three months of online publicity, to new media outlets and a personal strategy consultation with me.

The Rock Star Extraordinaire – Grand Prize
The artist who raises the most money gets the all-access grand prize, which includes everything Ariel ever created plus a full four-month Rock Star campaign!

How To Participate:

1. Select the charity you would like to donate to. Choose from my list of 5 or select one of your own.

2. Send out your newsletters with full instructions on how your fans can get involved and donate. (I have written a sample newsletter for you below – all you have to do is cut, edit, paste and send)

3. Report your donations to us via email as they come in, we will track them on our holiday fundraising blog. E-mail the receipts as they come in to

We will report all of your progress on our blog!

By Participating You Will Receive:

* Features in both of our newsletters. Sound Advice and Pre Cleared and Podsafe, which go out to a total of over 18,000 subscribers.

* We will promote your holiday track as a participating artist to our network of over 10,000 bloggers, podcasters, Internet radio stations, zines, and social media makers (You must supply your holiday song with a public service announcement promoting our charity drive.)

* A chance to connect with your fan base this holiday season AND make a difference at the same time.

You have nothing to lose and everything to gain – while we all make a difference together this season.

Here’s How to Signup:

Send an e-mail to


1. Your name

2. Your e-mail address

3. Your band's name

4. The charity that you choose

5. If you have a holiday song that you would like us to promote attach it as an MP3

Let's make a difference together this season.

We will be reporting all of our progress on this blog:

The drive ends on December 31st.

CYBER PR 2008 Holiday Fundraiser Rules:

In order to participate, you must:

1. Submit your entry via e-mail by December 10, 2008.

2. E-mail us proof of all donations using receipt numbers or screen shots from your fans. You will e-mail us on Friday afternoons and only once a week and we will tally the donations on weekends.

3. Submit all donation notifications by December 31st, 2008. We will announce the grand prize winner the first week of January and all of the winners along the way.)

Sample email letter to send to your fanbase:

CYBER PR 2008 Holiday Fundraiser
Musicians Working Together To Make A Difference

Dear Friends and Family,

Happy Holidays from [Your Name / Bands Name].

This year [You can add some of your 2008 highlights here]

This holiday season we are participating in the CYBER PR 2008 Holiday Fundraiser by raising money for [Name of Charity] which benefits [who it benefits]

[add the name of the charity with a blurb about what that charity does]

We are inviting you to make a difference this season by donating [suggested amount]

We are inviting you to make a difference this season by making a donation.

As a thank you we will send you [ A complimentary MP3, a free CD, or another bonus gift of your choice]

Click here to donate. [this links to a donate link]

Simply email us proof of your donation by forwarding us your confirmation email or send us a screen shot as a proof of your donation, and we will send you your free gift!

For our collective efforts we will be rewarded by Cyber PR, a music PR firm that will send us DVDs, books, and audio courses, to help us get ahead in the music business.

So you are not only helping make a difference in the world for other musicians, you are also directly be making a difference for us.

If we raise $2,500 or more we get a complimentary full cyber PR campaign that will expose us to thousands of online resources. Please click here to donate and have a happy holiday!

Warmest Wishes
[Your Name Here]

If you don't want to give away free MP3s, CDs, and downloads – that's OK! Just remove that part of the letter.

Here are some additional giveaway ideas for your bonus:

1) CDs / A holiday EP
2) Leave a personal message on their voicemail.
3) A signed holiday / Christmas card
4) A signed poster, t-shirt, hat, et cetera
5) A live video of you personally thanking your fans who donate
6) A personal song written for the person who gives the most

To see the list of the Charities please visit:

Sunday, November 16, 2008

This Week's Featured Artist

Daydream on Autopilot
Genre: Rock, Pop, Alternative
High-energy shows, goosebump-inducing vocals, and songs you'll want to sing again and again are just a few reasons why you'll want to hear Daydream On Autopilot. High-energy shows, goosebump-inducing vocals, and songs you'll want to sing again and again are just a few reasons why you'll want to hear Daydream On Autopilot.

Ryan Calhoun
Genre: Acoustic, Pop, Rock
“Of the new project, Ryan says, “I’m not trying to save the world. I’m just trying to make music that matters to me and finds a place in other people’s lives. I draw from my experiences in life, my relationships, fears, struggles, faith and everything that surrounds me.”

Monday, November 10, 2008

Podsafe Artist Val Emmich on Ugly Betty

Podsafe Artist Val Emmich on Ugly Betty

Val Emmich
Genre: Pop, Alternative, Rock

Podsafe Artist Val Emmich has joined the cast of Ugly Betty as a recurring character. Val will be playing "Jesse," Betty's love interest in this week's episode on Ugly Betty. Val as "Jesse" will be serenading Betty. Watch below to see the preview for tomorrow's episode.

Monday, November 3, 2008

Musicians Twitter Roadmap

Musicians Twitter Roadmap
By Ariel Hyatt (@CyberPR) & Laura Fitton (@Pistachio)

I recently interviewed my friend Laura Fitton AKA Pistachio (that's her twitter handle) and I asked her to walk with me through creating a musicians roadmap for Twitter. It answers the question: If you wanted to create a community to promote yourself as a musician on Twitter and you didn't really have a lot of technological "social networking know how" How do you do it?

The full interview can be found on my blog here: and I encourage all of you to please go to my blog and leave your feedback.

Step One - Think About Your Brand First
Set up and account and use your brand name, your band, whatever name it is that you want people to be able to find using Google. That's very important. Don't just pick a name you like. Whatever name you choose on Twitter it becomes very Googleable.

So the thing you want fans and prospective fans to find you as. If you're just starting out, you might use a generic like singer/songwriter or something. But choose something you're comfortable with, that you want to do well in search results and that's the name you want to get out there.

Step Two - Sign Up
Go To: to sign up.

First: You may want to watch the video that gives an easy-to understand overview of Twitter - It's right on the homepage - just click the button that says Watch a video!

Second: Twitter will take you through a few sign up steps and you will enter your username and your password and your email

Third: Twitter will help you search your email address book to see if anyone you know is already on it. You may be surprised at just how many people you know are already using it. You will also have the option of sending email invites to your friends.

TIP: Take some time and set up your profile properly. Think about it this way: You probably had a website made for your music and that either involved spending a bunch of money or hitting up a friend for a favor. You put a lot of thought into it and you really worked it out. Well, here's a chance to have a free website. It's not going to be as souped up as your own website, but put a little bit of time. You can set up a static electronic image as your background, just single image, maybe an album cover, maybe a candid of you on the road. Put up a good profile picture. Tha's the little, tiny square picture that goes next to all your messages. If you're in Twitter, you'll see what I mean. Write a couple things about yourself. Make sure there's a link to your web page. Just get it all nicely set up so it looks cool when you get there.

Step Three - Link Your Mobile Phone
You should enter your cell phone number (it is up to you if you want to accept tweets via texts) this depends on your text messaging plan and your tolerance to loads of texts hitting your mobile constantly. You will have the option of receiving tweets to your phone from individuals so you can have only a few select people tweet straight to your phone.

TIP: To text from your phone send messages to: 40404 and they will immediately go to your Twitter feed

TIP: To message friends that follow you from your cell phone you can type d (for direct) then their username.

Step Four- Search Keywords
Next go to the search page:

On this page, start searching key words, words that are important to you, topics that you like to write about, words about the music you play, whether it be the genre or the instrument. And f you want to really bond with other musicians just to start, you can even search the brand names of your band equipment. Like your amplifiers are from so-and-so, you search that keyword, you're going to find a bunch of other people who've made remarks about that word. That gives you a jumping off point.

You can click in each of their profiles. Remember how I said reading one to four pages of someone's Tweets gives you a surprising accurate sense of their personality? Just find random strangers that way and start following them and see if you have anything in common. If you don't, you just stop following. That's the way to find people with common interests.

Step Five - Link Twitter To Update Status At Facebook
Next go here:
b&ref=pd and you can link your Twitter page directly to your Facebook and you will be able to update your status on Facebook by using twitter from your phone

Step Six - Follow At least 100 People
Twitter does not work in a vacuum (OK - unless you are Dave Matthews!) But even Dave is directly responding to people and really connecting with his fans - It's amazing to see.

Here are some people to check out and follow:

TIP: Take the time to look at each persons profile to get to understand them more deeply



Musicians Who Twitter

Music Industry Thought Leaders

Music Bloggers & Podcasters & Zines

Web Thought Leaders & Brilliant Marketing Peeps

The Superstars Of Twitter

News Feeds, Celebrities & Products

People Who Work At Ariel Publicity/ Cyber PR

Step Seven - Tweet 3x A Day
At first it seems really weird - just keep answering the question "What are you doing?" It will feel strange to just broadcast what you are doing at first but soon it will all make sense!

TIP: Don't Over Hype Yourself If you set up a Twitter account and every day, every Tweet just says, buy my album, buy my album, you're not going to get any audience there.

Step Eight - @ People you like!
To comment back at things you would like to react to or to connect directly with someone just tweet: @ and then their username. So if you want to say something directly to Derek Sivers type @Sivers - this will turn up in the @ Replies in Derek's Twitter dashboard and he will see your comment.

TIP: This is a public message that everyone on Twitter will see.

Step Nine - Connect Directly
To send someone a direct and private message - go to your dashboard homepage at Twitter and click on the right where it says "Direct Messages" and then choose the person you want to send a message to from the pull-down menu at the top of the page

TIP: This is a private message that only that user will see.

Finally, please read the full and in-depth interview with Laura which will give you useful strategies and insights about how to best maximize Twitter!

Join Us on the Blog - All issues of Sound Advice are waiting for your comments!

You can view past issues of Sound Advice; New Media Interviews; Ariel's Random Thoughts about the Music Business, Web 2.0; and more! All on our blog.