Tuesday, October 9, 2007

Textango.com launches mobile billing and music delivery platform

This in from Textango.com:

TEXTANGO.COM—PATENT-PENDING REVOLUTIONARY MOBILE BILLING AND MUSIC
DELIVERY PLATFORM
SERVICE OPERATES IN U.S. AND 30 OTHER COUNTRIES AS FIRST TO ALLOW FULL
MUSIC PURCHASES VIA PREMIUM CELL TEXT MESSAGE

This summer marked the launch of Textango.com, the revolutionary,
patent-pending mobile billing and music delivery platform. Textango
allows anyone, anywhere in the United States and 30 other countries to
purchase music simply by sending a premium text message with their
cell phone. The unique component to Textango is that the consumer is
billed on their cell phone bill, allowing for impulse purchasing when
prompted at concert venues, over the radio, via print advertisements,
etc. The music purchased is then downloaded off of Textango.com at any
time by entering the mobile number. Some of the countries include
United Kingdom, Australia, Germany, Finland, Sweden, & South Africa.

Textango is the first to market this mobile billing process. While
Textango faces indirect competition from current mobile media delivery
services as well as traditional legal downloading services they offer
significantly better payouts to musicians directly-roughly 50-54
percent of the retail price of an album or song-keeping only 4 percent
of retail with the company itself.

"We are very excited to empower our labels, artists, and clients with
a mobile billing option for impulse purchasing. We have artists
selling through Textango that have seen a 1000% growth in their sales
because of Textango's convenience." Says Thomas Scriven, Co-Founder of
Textango.com "The biggest music buying demographic in the world does
not have credit cards. They can't buy your digital music or digital
products. Textango.com is the solution. We believe that this is the
beginning of a solution for the revival of the music business!"

Textango's revenues are generated through several streams. Keyword
registration by artists and sales of recorded music are an instant and
renewable resource for the company. Revenues are also gained via a
percentage of the premium text message fee- percentages are
carrier-specific. Also, artists wanting additional exposure through
paid promotional campaigns can do so with the site. Following the
issuance of the patent on Textango's technology the company hopes to
issue licenses to potential competitors and expand into other areas of
the entertainment industry.
Agreements are in place with most major mobile carriers in the United
States, except for T-Mobile, with pre-approved price points for each
carrier ranging from 0.30 to 14.99 for songs and albums. The
purchasing system and content delivery platform is compatible with
each of the carriers creating a user-friendly service.

Founded in Feb. of 2006, Textango.com is led by Anthony Fischler, a
seasoned entrepreneur who invented the mobile billing process, Thomas
Scriven, a music industry specialist, and Chevon Hicks of
Heavenspot.com, recipient of a Webby Award in 2006 for his viral video
for New Line Cinema's "Snakes On A Plane". This founding group
includes others with specific, music and telecommunications industry
market knowledge, solid and stable business practices, and honed
marketing skills.

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